At Rockrider® Bike, Mountain Bike, Electric Bike, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you access our website or make purchases from us.
Please take a moment to review this policy so you understand our privacy practices. If you have any questions or concerns, feel free to reach out to our Data Protection Officer.
Information We Collect
We collect both personal and non-personal information from you to provide our services and improve your shopping experience. The types of information include:
- Account Information: To create an account, we require information like your name, email address, phone number, login credentials, and payment details. We use this to manage your account, process orders, and communicate with you.
- Order Information: When you make a purchase, we collect order details like items purchased, quantity, price, shipping address, and payment information. This allows us to process and fulfill your orders.
- Product Reviews: If you choose to write a product review, we may publish your review alongside your name and location. This helps others learn about our products from your experiences.
- Communications: If you contact us or sign up for a newsletter, we collect information like email address, phone number, and the contents of your message or subscription request. This allows us to respond to you and send marketing communications if you opt-in.
- Website Usage: We use tracking technologies like cookies to collect IP address, device ID, location, browsing activity, and which site you visited before browsing our website. This helps us understand how visitors use our site and serve relevant ads and content.
- Social Media: If you interact with our social media accounts, we may collect information you share publicly like profile name, photos, likes, and comments. This helps us connect with you on social platforms.
- Surveys: Occasionally we may request information through voluntary customer surveys. We use this feedback to improve our services.
How We Use Information
We use the information we collect for the following purposes:
- Process, fulfill and follow up on orders
- Manage your account
- Communicate with you about orders, products, services and promotions
- Publish product reviews
- Personalize website experience and product recommendations
- Improve our products, services and website
- Respond to inquiries and requests
- Send marketing communications, newsletters and updates (optional)
- Administer contests, sweepstakes or promotions
- Detect, investigate and prevent fraud or illegal activity
- Comply with legal obligations and requirements
- Carry out corporate transactions like mergers or acquisitions
How We Share Information
We do not sell or rent your personal information. We only disclose it in the following circumstances:
- Service Providers: We share information with third parties that help us operate, provide, improve, integrate, customize, support and market our services. This includes fulfillment, payment, customer service, email delivery, hosting, management, maintenance, advertising and analytics providers.
- Business Transfers: If we are involved in a reorganization, merger, acquisition or sale of some or all of our assets, we may need to transfer your information to successor entities. We will notify you and require the new entity follow this Privacy Policy.
- Legal Compliance: We may disclose information if required by law, regulation, subpoena or court order. We cooperate with regulators and law enforcement to comply with legal obligations.
- Protection of Rights: We may disclose information to enforce our policies, prevent fraud, illegal activity and harm, and protect the security and safety of our business, employees, customers or the public.
- Aggregate/De-Identified Data: We may share statistical data about site visitors and customers that is aggregated, anonymized and does not identify individuals. This helps us describe and analyze usage trends and improve the website.
- External Processing: We utilize select third party services to process data on our behalf in accordance with this Privacy Policy and applicable laws.
- Affiliates: We may share information with parent company Decathlon and sister companies like Quechua, Tribord, etc. to provide joint content, products, services and communicate promotional offers.
- Social Media: User-generated content like product reviews you submit may be published on our website and shared on our social media. Any personal information will be removed or aggregated before publishing.
- Consent: Other than the purposes above, we will only share your information with your permission.
Cookies and Tracking Technologies
We utilize cookies, web beacons, tracking pixels, local storage, and similar technologies on our website and emails to collect information about your browsing behavior. This includes:
- Pages you visit and links you click
- Devices and browsers used to access our site
- Search terms and site navigation
- Products viewed or added to cart
- Videos watched and content accessed
We use this data to:
- Personalize your experience based on browsing habits
- Keep you logged in to your account
- Optimize and improve our website
- Analyze site usage trends
- Show relevant advertisements
- Understand effectiveness of promotions
- Detect and prevent fraud, abuse and security risks
You can control cookie preferences through your browser settings and our cookie consent manager. Note that restricting cookies may impact your ability to access all our website features.
Our emails also contain single pixel gifs or web beacons that let us know when you open an email from us or click a link. We use that information to gauge engagement and optimize our campaigns.
Third Party Links
Our website and emails may contain links to third party sites that are not governed by this Privacy Policy. We encourage you to review their privacy practices before providing personal information. We do not own or control these third parties and are not responsible for the content or privacy practices of their sites.
Data Retention
We retain your personal information for as long as needed to provide our services, comply with business and legal obligations, resolve disputes and enforce agreements. We will make good faith efforts to delete unnecessary data in accordance with our internal policies.
Security Safeguards
We employ appropriate technical and organizational safeguards like firewalls, encryption, access controls, employee training and audits to protect your information. While we follow industry best practices, no security program can fully eliminate risks.
Children’s Privacy
Our services are intended for adults. We do not knowingly collect or process personal data from children under 16 without parental consent. If we become aware that a child has provided us information without consent, we will promptly delete it. Please contact us if you believe your child has given us information.
Your Privacy Rights
You have the following rights regarding your personal information:
- Access: You may request a copy of the personal data we hold about you.
- Correction: You may ask us to correct any incomplete or inaccurate personal information about you.
- Deletion: You may ask us to delete your personal data, with some exceptions laid out by law.
- Portability: You may request a machine-readable copy of your personal data to transfer it elsewhere.
- Withdrawal of Consent: If we process your data based on consent, you may withdraw your consent at any time. This will not impact past processing based on consent.
- Restriction of Processing: You may ask us to restrict the processing of your personal data in some circumstances.
- Objection: Where we process your data based on legitimate interest or public interest, you have the right to object in some circumstances.
- Lodge Complaints: You have the right to lodge complaints regarding our data practices with the relevant supervisory authority.
To exercise these rights, please contact our Data Protection Officer. We will respond to requests in line with applicable laws, including validating identity to prevent unauthorized access to data.
International Data Transfers
We operate globally, which means your personal information may be transferred to and processed in countries other than where you reside. We abide by applicable data protection laws and utilize legal mechanisms like EU Standard Contractual Clauses for transfers between jurisdictions.
Changes to this Policy
We reserve the right to revise this Privacy Policy at any time in response to changing legal, regulatory or operational requirements. We will post the updated policy here and encourage you to periodically review for changes. Substantive changes will be accompanied by notice to registered users.
Contact Us
If you have any questions or concerns about our privacy practices, feel free to reach out to our Data Protection Officer at:
Email: [email protected]
Address: Rockrider® Bike, Mountain Bike, Electric Bike
123 Anywhere St.
London, UK
SW1A 0AA
